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SS18 CAMPAIGN

THIS IS A STORY ABOUT A MODERN-DAY 20-SOMETHING YEAR OLD WOMAN NAMED OLIVIA. WHO IS OLIVIA? SHE IS THE WOMAN MAKING A NAME FOR HERSELF BY CARVING HER OWN PATH IN LIFE, FASHION, LOVE AND HER CAREER.

 

SHE GREW UP IN THE CITY AND IN THE COUNTRYSIDE, SPLITTING HER TIME BETWEEN FAMILY MEMBERS. SHE MET AND EXPERIENCED INTERESTING PEOPLE AND PLACES IN THE CITY. IT’S WHERE SHE LEARNT TO APPRECIATE STYLE, FASHION AND NOT HAVING THINGS HANDED DOWN TO HER. AS SHE GREW UP, STOCKHOLM BECAME THE PERFECT COMFORTABLY-SIZED HOME FOR HER TO LAY DOWN HER ROOTS.

 

DOES SUSTAINABILITY HAVE A CERTAIN LOOK FOR HER? NOT UNLESS A CLEAR CONSCIOUS IS THE LOOK. SHE SHOPS SECOND-HAND BECAUSE IT DOESN’T MAKE SENSE FOR HER TO SHOP NEW OR TO NOT BE ABLE TO BREATH NEW LIFE INTO CLOTHES, SINCE TRENDS ALWAYS COME BACK IN STYLE. HER STYLE IS ANDROGYNOUS BUT SHE KEEPS A SECRET GOWN COLLECTION IN HER CLOSET, SO SHE CAN BE READY TO GO TO THE OSCAR’S TOMORROW IF YOU ASK HER.


SHE IS THE TYPE OF GIRL THAT IS VERY HUMBLE WHEN IT COMES TO DATING. SHE THINKS THERE IS MORE TO EVERYONE THAN JUST WHAT IS ON THE TOP, AND EVERYONE’S TOP LAYER NEEDS TO SCRATCHED OFF TO UNCOVER THAT MULTI-DIMENSIONAL PERSON UNDERNEATH. JUST LIKE YOU AND I, SHE IS LOOKING FOR SOMEONE NOT BORING. HELLO, WHERE ARE YOU?


A GO-GETTER OR A CAREER WOMAN? IT’S ONE AND THE SAME FOR HER. SHE HAS HIGH AMBITIONS AND ASPIRATIONS FOR HERSELF AND HER CAREER, AND WANTS TO PUSH AND CHALLENGE HERSELF SO SHE IS CONSTANTLY LEARNING. IT IS SO EASY TO GET STUCK IN SOMETHING THAT YOU ARE GOOD AT, BUT THAT IS WHAT SHE WORKS AGAINST EVERYDAY.


THIS IS OLIVIA. BUT MAYBE INSTEAD SHE IS AN EDITH. OR PERHAPS A FILIPPA, A LIV, AN ELIN OR EVEN AN ANNA. MAYBE SHE IS YOU.